Cardboard displays's Blog

May 28, 2010

What is the meaning of point of purchase (POP)?

Filed under: Point of Purchase — Tags: , , , , , — cardboarddisplays @ 6:02 am

    Have you ever walked into a local supermarket and was struck by the way of life in terms of racing in the possession of a box of beer. They were beaten, if you’ve seen for the first time, because you thought it was real and permanent fund. This is a very effective POP your attention to the driver, the beer he or she belongs. It is assumed that you see a beer and decide, you may need prior to departure. You bought something, or things in addition to what we wanted when we walked into the store.

     POS displays, as a rule, the two plastics, printing inks, to accept the conditions, such as paper, with the same visual result. You can use digital photos (like the riders are printed POP) or logos and other illustrations. The materials are called foam, and sometimes insulation panels and Coroplast. Both print and the difference in using them. Foam is designed for indoor use, while Coroplast is intended for outdoor use. It is treated to resist sun’s harmful rays, rain and wind. Coroplast is also used in several times. Below is a description of three materials:

  Basic foam or foam – Available in 3 / 16 “or 3 / 8″ thick with a smooth surface on both sides allows one or two-sided printing. This can be printed in sizes to 4 “x 8″ are standard and up 5 “x 10″ custom. It is a delicate issue, Coroplast, and usually on easels, or vertically with the way the riders the choice of the owner of the store. It is not waterproof on the outside should not be used and under the influence of atmospheric phenomena.

  Coroplast – Available in 4 mm thickness of material from white with two smooth sides on corrugated plastic flutes. It may also be one or two pages will be printed. It is desirable that the court real estate signs or symptoms of candidates. As the foam board up to 4 x 8 ’standard, and 5 “x 10″ custom. With proper care, they may be exposed to the elements for a long time.

  Cardboard- For the most part, a cardboard pop display is configured to be a stand-alone object. The cardboard used in the creation of the display is usually heavy paper that is capable of holding up well for extended periods of time. The actual design of the cardboard pop display will depend on the purpose for the display and how long the display is intended to remain in place.
  Printed your brand, company name together with products, Put this display on supermarkets, stores, tradeshows, can build and enhance the image of your company. And this display is the best tool for promotion.

    How Can POP Displays help my business?
    Specific application will depend on your business, but the runners in the store, became a target for your clients will be motivated to box when he or she originally intended to buy. Examples include the hall, the size of POP display a beautiful woman holding a container of the product in the hair salon, a pizza or a delicious bread image sold sticks and garlic butter, to encourage customers and charge for their pizza.

  POP displays are cost-effective ways to increase revenue and used properly, add a little class for each company.

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